Why do people like Legos?

It's a great company. They seem to care about the fans, particularly in recent times. They promote fun and imagination. As for the LEGO products, they're always top notch. The bricks themselves are high quality and LEGO licenses some of the best brands out there to make sets around. read more

First, it looks really cool after finishing assembling. Legos has many verities of themes, which attract people with different hobby. Second, it can transfer our thought into real world. For example, we have capability to create a Batmobile in our style. It is so wonderful. When we are making our Legos creations, we like the god of Legos' world. read more

Lego - a word hardly anyone would not recognize - is a toy that has lasted more than 60 years and is still going strong. Go in to any toy shop and you'll find a whole section dedicated to the stuff. There are theme parks almost literally built out of it and there's even a Lego game series. read more

Knudstorp, who has been Lego’s chief executive for 10 years and was the first person outside the Kristiansen family to run the company, says: “People just love to make things. It’s deep in every human being.” Jorgen Vig Knudstorp at the opening of the new Lego office in London. But things haven’t always been so clear cut. read more