Why do people take their favorite sports team so seriously?

Sports teams can bring an entire city or community together in an uplifting way such as the New Orleans Saints - When Hurricane Katrina hit New Orleans hard, the area was ravaged with massive damage. Things were so bad that thousands of people sought shelter in the Superdome where the Saints play. read more

Then you will completely understand. No one can explain it or make you understand otherwise. Particularly if you fall in love with or start to strongly identify with a team, you will take it very seriously because that team becomes a part of you. read more

Most people enjoy rooting for a winning team, so winning teams tend to have more fans. There was a pretty cool article about this the other day on The Big Lead that showed that Super Bowl winning football teams see a 4% increase in fans identifying them as their favorite team in the year after they win. read more