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Why do rappers like French Cognac?

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Remy Martin Cognac Americans had been drinking cognac for almost two centuries before it started showing up in rap lyrics. Photo by Regis Duvignau/Reuters. Cognac is almost as much a French cliché as stinky cheese and horizontally striped shirts. read more

The connection between cognac producers and black consumers was likely bolstered by the arrival of black artists and musicians like Josephine Baker, who filled Paris clubs with jazz and blues during the interwar years, according to Dr. Emory Tolbert, a history professor at Howard University. read more

The white soldiers went back to beer and whiskey, the black soldiers bought cognac due to their experience in France. They shares this celebratory culture of cognac with their families. One of the earliest shows of the cognac culture in urban music was the Herbie Handcocks first quartet started in the 1960s called the VSOPs. read more

French labeling regulations play a role in perpetuating the spirit’s image: Production is limited to a specific region (Cognac, located in southwestern France), which helps define its terroir and protects its inherent French-ness. And cognac producers often play up their national character, festooning their labels with the fleur de lis and channeling French icons like Louis XIII and Napoleon. read more

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The 9 Hip-Hop Booze Partnerships You Need to Know
Source: liquor.com

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