Why do retail stores give coupons?

Coupons for retail stores serve the same purpose for retailers as they do for restaurants: to get people into the store and buying things. However, coupons differ from sales & price reductions because they provide valuable information and can be tracked. read more

Coupons for retail stores serve the same purpose for retailers as they do for restaurants: to get people into the store and buying things. However, coupons differ from sales & price reductions because they provide valuable information and can be tracked. read more

The retail stores get reimbursed for the redeemed coupons from the vendor (major food or drink companies for example) if possible. Usually some sort of arrangement is in place. It’s really all about staying competitive. read more

Such coupons draw customers into the store once to buy something and get a coupon, and again to buy something else and use the coupon. For example, a recent Albertsons' grocery store promotion gave customers a coupon for $10 off their next visit when they purchased $100 in qualifying gift cards. read more