Why do so many people skip breakfast?

Most people who go out to work and skip breakfast do so either because they prefer 10-15 minutes more sleep to boring breakfast food, or because they don't feel like eating first thing or both. Many buy their breakfast on the way to work and eat it at their desk. ... They are unaware about importance of having breakfast. read more

Most people who go out to work and skip breakfast do so either because they prefer 10-15 minutes more sleep to boring breakfast food, or because they don't feel like eating first thing or both. Many buy their breakfast on the way to work and eat it at their desk. read more

Within this segment of the population, 28% do not eat a morning meal. Overall, about one out of 10 consumers—or 31 million people—skip breakfast, according to NPD's Morning Mealscape 2011 study. The reasons why people skip breakfast are predictable—they're not hungry or thirsty or they're too busy or running late. read more