Why do so many people support alternative medicine?

The most common narrative I hear by far, however, is the latter – if people are turning to CAM it must be because mainstream medicine has failed them. This version of reality is often promoted by CAM marketing. The evidence that we have, however, simply does not support this narrative. read more

People want medicine to fix what’s wrong. At its best a few pills with no side effects give a cure. Sadly that is not the way it works. read more

Many approaches once thought of as alternative medicine are now used to complement, rather than replace, conventional medical treatment. Patients are looking for more ways to support their health, and seeking less invasive, non-drug, low-cost approaches to strengthen their well-being. read more