Why do stores offer coupons instead of lowering prices?

Also, coupons have seasonal demand and they will let the customers stay updated and look forward to the activities of the store. This will also increase the popularity of the brand. Therefore, it is not likely that stores lower their prices altogether, but to ask customers to do some research. read more

If a merchant wants that he wants to offer the best deal or coupon for 4th July then he definitely wants that online shoppers must have something special gift from my store. And, that’s the cause they offer coupons. Offering lower price for Goods or Service doesn’t make any sense. read more

A company could advertise its new product by offering free samples, but instead of spending money both on the product itself and on getting the product into consumers' homes, it could offer a tempting, high-value coupon and actually make a sale. read more

Coupons for retail stores serve the same purpose for retailers as they do for restaurants: to get people into the store and buying things. However, coupons differ from sales & price reductions because they provide valuable information and can be tracked. read more