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Why do TWIX bars have the words LEFT and RIGHT on the ends?

Best Answers

As the other responders have noted, the LEFT/RIGHT imprints were related to the LEFT/RIGHT marketing campaign. When Halloween came around, Twix bars were available in “Fun Size,” including only a single wrapped bar. In the spirit of the campaign, I wrote to Mars, Inc. read more

When Halloween came around, Twix bars were available in “Fun Size,” including only a single wrapped bar. In the spirit of the campaign, I wrote to Mars, Inc., explained that I had some Fun Sized bars in my possession, and stated that I did not know whether they came from the Left factory or the Right factory. read more

Mars candy brand Twix has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals. read more