Why do we swallow tasty, unhealthy food?

Science behind junk food. There is a reason why it is called "Happy Meal", namely that unhealthy food is extremely enjoyable - the center of pleasure in the brain is lit. This phenomenon is not an accidental one. read more

Much of the science that follows is from his excellent report, Why Humans Like Junk Food. According to Witherly, when you eat tasty food, there are two factors that make the experience pleasurable. First, there is the sensation of eating the food. read more

Steven Witherly is a food scientist who has spent the last 20 years studying what makes certain foods more addictive (and tasty) than others. Much of the science that follows is from his excellent report, Why Humans Like Junk Food. According to Witherly, when you eat tasty food, there are two factors that make the experience pleasurable. read more