Why do you want to work in advertising?

Because it is fun :) There are big opportunities for people that are both creative and analytical, which is rare. Many jobs skew hard to one or the other. read more

The hours I work vary enormously depending on the volume of work. You do have to be flexible about time, particularly when there's a pitch on. There is a certain amount of luck involved in getting into the industry. I was lucky enough to be in the right place at the right time. However, luck alone won't get you a job in advertising. read more

The more you think about a product/service and how it should be advertised, more ideas you will have. So if someone is looking for a career which is as cool as working with no boundaries but with obvious deadlines, advertising sector is a best option and also for the one who is interested to take up challenges and is always open for change then also advertising is one of the best sector. read more

It's not only students that want in on media. Marketers increasingly want to engage more in media. Tech entrepreneurs are excited about media. Account planners want to join media agencies. Creatives want to join media agencies! Even Steve Jobs, Steve Ballmer and Jeff Bezos transformed their respective companies into media entities. read more