Why does Armani have so many sub-brands?

Having worked for the company, I agree with both answers, but with a little more detail. It is about making you a customer for life: entry level is A/X and Emporio Armani. He has his younger family members designing the accessories for this line. read more

For example, A/X is a mass-market line aimed at younger consumers who may be familiar with the Armani brand but unwilling/unable to pay thousands for a single garment; Giorgio Armani is targeted toward an older, more affluent client base that is interested in more classic European tailoring; and Armani Prive is aimed at the small subset of very wealthy clients who prefer couture to RTW. read more

Armani is one of the biggest and most popular fashion brands in the world. It's known for the highest quality and great designs. But with so many sub brands under the Armani name it might get a little confusing. To help you understand the difference between all the brand's lines, I wrote this guide. 1. Giorgio Armani. This is the main line. read more