Why does Cam Newton wear a Gatorade towel?

He initially wore it out of comfort or habit. Now he does it because he gets paid. You can see that Durant and Curry also do it, but I don't think they actually are sponsored by anybody. read more

Cam gets paid sponsorship money to wear that towel on his head. He is in his 5th NFL season, and looks to win the Super Bowl this upcoming Sunday against arguably the best to play the game, Peyton Manning. read more

Gatorade unveils a sweaty Cam Newton in latest ad Panthers quarterback Cam Newton spent much of the offseason and a good chunk of the summer rehabbing his surgically repaired ankle, with a lot of mileage logged on the underwater treadmill. read more