Why does Coca Cola still advertise?

Recipe-wise, it's almost identical to Pepsi, but think about how you feel when you think of Pepsi, and how you feel when you think of Coca-Cola. That difference? That's the advertising. And it kicks in when you're stood in front of a fridge about to make a purchasing decision. read more

Brand value is where Coca-Cola come in. Frequently in the UK people will say "it feels like Christmas now", once the "Christmas is coming" Coke ad with santa on lorries going through town is aired. Think about how powerful that is: people associate the celebration of the Messiah's birth, or perhaps the most intense emotional experience of the year that you can point to on a calendar, with a can of sugar water. read more

It'll save them money. So, sales won't be impacted straight away but over time they will most likely see a decrease in sales. read more

Brand preference. There are still millions of existing or potential customers that will drink one of coke/pepsi based on what they think is cooler and a lot of the advertising is aimed at maintaining market share. Its pretty much the same reason that cars are advertised. read more