Why does COVERGIRL use celebrities for their merchandise?

Because celebraties have fame and fame means fans. There are a lot of people who are fans of Janelle Monae, Becky G, Rihanna, Pink, Taylor Swift, and Queen Latifah, who are models for CoverGirl. read more

By using celebrities as models CoverGirl gets more profit from the celebrities fan base, fans who want to be like them or people who feel they will be in fashion or style if they buy that particular product. And by using celebrities, CoverGirl becomes more popular and mainstream, and that means a lot of attention from the media. read more

Meanwhile, CoverGirl, which planned a print ad and related campaigns for the singer and its Wetslicks lip gloss, was persuaded by Rihanna’s representatives to do a commercial as well. CoverGirl executives saw a chance to connect their new product seamlessly to a megahit song. read more

The CoverGirl commercial also advertises using celebrities that have a flawless and vibrant skin tone and this in turn helps to gain the acceptance from their female audience. It satisfies the needs and desires of young women struggling to find the inner beauty in themselves. read more