Why does Gatorade make six flavors of blue?

To paraphrase Malcolm Gladwell, it's because people don't really know what they want and there's no such thing as the perfect blue Gatorade. The takeaways for business owners (again paraphrasing Gladwell) are that focus groups have severe limitations, and that it's important to embrace horizontal segmentation. read more

I wouldn't say that any of the blue flavors taste "similar." Anybody who lays claim to this probably doesn't drink a lot of Gatorade. It's like how people who don't drink soda are quick to say that Coke and Pepsi taste the same, whereas anyone who does indulge in the carbonated Cola from time to time can attest that the difference in taste is as palpable as night and day. read more

For me, if the drink is ice cold there is an undertone of sour orange juice. I didn't understand why and no one believed me until I found citric acid in the ingredients list. Other than that, it's sweet. Very sweet. There's a little blue raspberry and the sour orange I mentioned above, but I taste mostly indiscript sweetness. read more

6. Grape . This is by far the strongest-smelling flavor on the list. It's more sugary than most grape juices, but not to its detriment. Strange to think that this is even tangentially related to wine. read more

The “blue flavors” are either citrus (imagine a blue colored “orange juice”) or raspberry flavor or some mixture thereof. I assume that the Fierce Blue Cherry is mostly cherry flavor, but I’ve never tried it. read more