Nutella taste like chocolate because both has almost the same ingredients. Cocoa powder, sugar and fats. In Nutella, hazelnuts are roasted and ground to a paste which makes it buttery merges with rest of the fat. read more
If you've ever had the chocolate 'Ferrero Rocher' chocolate, that's how I would describe the taste. I personally don't like nutella very much but hey, that's just me. read more