Why does Planet Fitness offer pizza and candy to its members?

According to Planet Fitness CEO, Chris Rondeau:"Planet Fitness first started offering pizza to our members back in 1999 at our third club in Concord, New Hampshire. After a day-long shortage of hot water, we provided free pizza as an appreciation gesture for members’ understanding. read more

He says the $10 price tag and the uncompetitive atmosphere are the two big reasons Planet Fitness has been able to differentiate its product. As he likes to put it, if all the other gyms are selling hamburgers, then Planet Fitness is offering pizza. read more