Why does Red Bull sponsor extreme sports?

They have been very smart in activating fast paced, proprietary type action sports vehicles where Red Bull is the sole presenter, as opposed ... ... Given the energy nature of the drink, "that gives you wings", they sought a market that attracted the type of people who live for high energy and adrenaline- extreme sports. read more

Red Bull have used sports sponsorship to place their brand at the forefront of the energy drink market. As a completely new drink - carbonated energy drink, they had to distinguish themselves. They did this through acquiring rights, teams and unique properties, aswell as distributing at a 'grassroots level' eg. through University brand ambassadors. read more

Red Bull is an energy drink and its promotional videos have emphasized on capable it is. That is why it is so obvious that they would pick extreme sports to sponsor. What could be a better way to say that Red Bulls can give you wings. Here is a list of some of the popularly known extreme sports 5 extreme sports that you must try - JustifyNow. read more

This one from redbullusa demonstrates the humourous side of Red Bull – some crashes from soapbox racing at an event they sponsored held in Seattle. No doubt about it – a great combination of fun, sport and adrenaline – keep up the good work Red Bull. read more