Wow, Fox just paid a ton of money to nab the rights to the NFL's Thursday Night Football. ... But with the Fox brand currently facing an impending buyout from Disney, it appears the network's execs want to keep pushing for the biggest live sports it can acquire before audiences tune out entirely. read more
The NFL already owns Sunday and Monday. College football owns Saturday and high school football owns Friday. That leaves Tuesday, Wednesday and Thursday up for grabs. Thursday is the most “weekendy” feeling of those three. The NFL pushes Thursday night football because it is the best remaining piece of the week for capturing viewers. read more