Why doesn't Apple have a Twitter account?

Apple doesn't believe in social media. Mostly because of Steve Jobs. I've heard many people say he doesn't get Twitter and doesn't think it's important to engage with. He's probably right. For Apple. read more

Apple doesn't believe in social media. Mostly because of Steve Jobs. I've heard many people say he doesn't get Twitter and doesn't think it's important to engage with. He's probably right. For Apple. He also wants to send a signal to his employees that they are NOT to discuss Apple business on social networks like Twitter or Facebook. read more

For the record, Apple manages Twitter accounts that represent divisions within the company: @iTunesMusic has 5.4 million followers; @AppStore has 2.4 million; @iTunesTrailers has 2.3 million; and another nine accounts have a combined 2.5 million followers. read more

Like everytime a tweet would have to be posted, it would have to align with the vision of not only the marketing department but also probably the ceo himself. it also provides reasoning for why itunes & the app store have a twitter account but the company itsef doesn't. read more

Apple doesn't believe in social media. Mostly because of Steve Jobs. I've heard many people say he doesn't get Twitter and doesn't think it's important to engage with. read more

Apple and social media have traditionally had a relationship akin to Hillary Clinton and press conferences. The company knows social media is a thing. It just isn't sure that social media is Apple's sort of thing. Take Apple and Twitter. The official Apple Twitter account has existed since September 2011. read more