Why doesn't Apple make their own search engine?

Apple has not, and will not make their own search engine due to a variety of good reasons. Google pays billions of dollars to Apple to use Google as the default search engine for their devices. read more

Having scanned through most of the 75+ answers, I see that the #1 reason why Apple doesn’t make its own search engine is that it gets paid $3B for using Google as the default search engine. The answers go on to applaud that decision given it is practically all profit and how Apple doesn’t have to lift a finger to make that revenue. read more

“Building a world-class, global search engine is not easy, and as talented as Apple’s engineering teams are, creating one from scratch would require a significant investment and would likely take quite a long time to do properly,” Eassa writes. read more

Apple is paid about $3 billion a year to use Google as their default search engine on iOS. It might be the most profitable thing Apple does. read more

Apple has not, and will not make their own search engine due to a variety of good reasons. Google pays billions of dollars to Apple to use Google as the default search engine for their devices. This is a smart move that creates easy money, because if Apple had their own search engine many users would switch immediately to Google for familiarity and easy of use. read more