Why doesn't Japan import Nutella?

The only things that come in large sizes in Japan are the things that are actually staples in the typical Japanese diet - sake, soy sauce, rice, etc. Although many Japanese people may like Nutella it's not ever going to be a staple of their diet. read more

Third of all, Nutella is just too sweet for us. Japanese dishes tend to be subtle in taste and desserts are often mildly sweet. Since we are used to eating these lightly flavored dishes, our taste buds are simply not used to the sweetness and creaminess of Nutella. Thus why Japan doesn’t import Nutella. I personally wish they did. read more

In Japan, Nutella ヌテラ is quite hard to find and sold in tiny pots at a prohibitive cost. It's quite rare to run into Nutella in a konbini, but in major cities supermarkets, it can be found on 'world food' shelves. read more