Star Trek has always been half-hearted with it's merchandising. I believe the root of this was that Gene Roddenberry felt he was making a show very much for adults and didn't have much time for kids' merch from an ideological point of view. read more
Because merchandising is a huge part of Star Wars’ success. People always talk about Star Wars and its major box office success, many forget that a large part of the revenue of Star Wars comes from selling toys. While I'm not really a follower of Star Trek, (just the movies, no shows for me) there's less for distinguishing features in Star Trek. read more
This guy. Before Han went Solo, Captain James Tiberius Kirk was slinging his earthy swagger in the furthest reaches of the galaxy. read more
After the first movie became a cultural phenomenon, when toy companies were selling 24 million Star Wars action figures a year, Lucasfilm still struggled to sell merchandising rights for the sequel, The Empire Strikes Back (1980). read more