I agree with Keshava on this topic . Whole Foods is quite big, but if they want to keep up with the competition they should eventually reward their top customers. read more
Whole foods by contrast has a very differentiated position in groceries. If you want the type of products / experience they offer, it's difficult to find it somewhere else. As such, a loyalty program would not offer as much to them as it would for a different grocer. read more