Why don't Americans like Indian food?

Why has a cuisine that has long been heralded by chefs failed to catch on as quickly as other ethnic foods? ... But if you think your love for Indian food is shared by everyone—or even most people—in this country, you might want to think again: Indian food may ... And if you don't get quality, it's hard to grow. read more

Plenty of Americans like Indian food. Others simply haven’t been exposed to South Asian cuisine or are put-off by the strange smells, exotic names, and unfamiliar ingredients. But I think the biggest barrier to the spread of Indian food in the United States is its pricing. Indian cuisine is many things, but it tends not to be simple. read more

Well, some of the spices commonly found in Indian food aren’t normally used in Western cuisine. Cardamom, coriander, fenugreek and turmeric aren’t exactly American staples. read more

Indian food, in other words, is cheap food in the eyes of many Americans. And that has all kinds of repercussions that have stunted the cuisine's growth, at least on a commercial level."There's a real problem on the demand side," said Ray."People aren't willing to pay for good Indian food. If you aren't willing to pay for it, you won't get quality. read more