Why don't fashion models smile?

In spite of some hasty claims that happy faces are now de rigeur, a blank expression is a perennial trait of model behaviour. Detractors of fashion often complain about the convention of the non-smiling model and the industry's love of a surly pout has even been lambasted in films such as Zoolander. read more

Most fashion models don’t smile, because they are advertising the clothes, shoes, jewellery or perfume they are wearing. They are not promoting or advertising themselves. If they smile, they attract attention to themselves and distract the potential buyer or customer from the actual product she or he is advertising. read more