A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Why has Under Armour been so successful?

Best Answers

Founded in 1996 by former football player Kevin Plank, Under Armour has been the embodiment of willpower, strength and drive. Their ads often feature strong, ... So how did Under Armour, a company that started out from Kevin Plank's grandmother's basement, grow into a force that could outsell Adidas? read more

Since its inception, Under Armour has been perceived as an extremely masculine brand, with most women viewing it as being male-centric. Under Armour’s approach to female apparel was always kind of an afterthought, where products were simply adapted from men’s apparel and made to look slightly more appealing to females. read more

One of my favorite brands is Under Armour , which has taken on the best (i.e., Nike) and has been remarkably successful at driving one of the fastest-growing brands to more than $3 billion in sales. It is a rare brand and organization that can win with one home run idea or capability when, for most companies, it nearly always takes a half dozen or more. read more

Under Armour might have beaten Adidas, but their sights have always been trained on Nike. The graph below shows the difference in forward obligations between Nike and Under Armour: What’s most interesting is how Under Armour was only 2% the size of Nike in 2010, but has grown to 6% in 2014. read more

Encyclopedia Research

Wikipedia:

Related Facts

Related Types