Why has Under Armour stock dropped so low?

The former Wall Street favorite is one of the worst-performing stocks on the S&P 500 since last June, mainly thanks to the fact that its sales growth pace has been cut in half. If you believe ... Gross margin recently hit a new low for Under Armour and has nearly dropped below Nike's figure for the first time. read more

Oct 25 2016 - Under Armour stock dropped 13% when the company warned investors that sales growth would slow over the next two years. Jan 31, 2017 - Under Armour stock dropped 23% when the company surprised the market with lower than expected sales and a CFO who was stepping down. read more

Under Armour shares reflect plenty of pessimism on the business right now. The former Wall Street favorite is one of the worst-performing stocks on the S&P 500 since last June, mainly thanks to the fact that its sales growth pace has been cut in half. read more

Furthermore, Under Armour is one of the most-shorted stocks in the S&P 500, in no small part because its shares have regularly traded at a very high multiple to earnings metrics, and it's possible that today's (Oct. 25, 2016) announcement may have led to an increase in short interest in its shares, further pushing its share price down. read more