In fact Brown rice is cheaper by 100-150$ per MT depending on the variety of the rice and sale price of the bran produced while polishing brown rice to white rice. In developed markets where healthy means 'expensive', brown rice is sold with additional embellishments like 'organic', 'super clean', 'extra long' etc. White rice is more popular worldwide replacing complex carbohydrates like wholewheat, cassava, oats etc. read more