Why is Coca-Cola more popular than Pepsi?

Coke won the cola wars because great taste takes more than a single sip. By Matthew ... But even better, Pepsi forced Coke into an infamous business blunder. ... Thus was born the dread New Coke, a sweeter cola reformulated to best both Pepsi and the classic formulation of Coke in blind taste tests. read more

It really is true that blind taste tests suggest that people like it better than Coke. Yet people keep buying more Coke. One theory of this “Pepsi Paradox,” described by Lone Frank in Scientific American, is that we should take the Pepsi Challenge at face value. read more

Both Coca-Cola and PepsiCo have gotten in on the energy drink game: Coca-Cola bought a stake in Monster last year, while PepsiCo has shunned acquisitions, instead focusing on its own Mountain Dew Kickstart. read more