Why is Coca Cola only involved with non alcoholic beverages?

The question is why isn't Coke selling alcohol. But look at another leading beverage provider - Budweiser. Why aren't they selling soft drinks or snacks? Production; production systems are completely different. Alcohol is produced at breweries and distilleries and bottled on-site. read more

What they found was distributing non-alcoholic beverages or snacks would require an entirely new and separate distribution network. So distribution wise, there are no synergies from having alcoholic & non-alcoholic beverages. Retail space poses another challenge. read more

Coca-Cola is also launching the drink is an existing Japanese product category, Chu-Hi, which is a traditional alcoholic canned drink featuring sparkling water and a low-alcohol distilled drink known as shōchū, as well as other flavors. read more

Coca-Cola says the work with alcohol is ‘unique’ in its history: the only other occasion it was involved in alcohol was via its Wine Spectrum subsidiary between 1977-1983. “Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market. read more