Why is difficult for Starbucks to enter in Italy?

The question is how i possible Starbucks is still open in other countries. In Italy you get a better and cheaper coffee and food almost anywhere, why should someone go to Starbucks? read more

Italians don’t understand how you can even dream of buying a pint of coffee. Over here coffee is a religion and our bars are the best in the world. The quality of coffee is excellent and above all people don’t bring their coffee around. read more

However, Italy is a touristic destination visited by crowds of people already used to Starbucks, an element seems to suggest that Starbucks could be successful in some locations in Italy, for example, Milan's business district and Rome's busy city center. read more

Located in an old post office building just steps from Milan's cathedral, the store will be the largest to date at 25,500 square feet, or about 2,400 square meters - compared with 200 square feet for the average Starbucks location. It is hard to gauge how many in Italy might share Kung's wariness. read more