Why is eating healthy so hard and expensive?

Measuring the relationship between health and price of food is difficult, as it can be evaluated in a variety of ways, from price per calorie to price per average portion. So how pervasive is the view that “healthy = expensive” and why do consumers think this way? read more

Eating healthy can be hard and expensive, but it can as well become easy and affordable with a little bit of effort. read more

Maybe the problem isn't that healthy food is expensive—but that hyper-processed, sugary, salty, additive-laden food is so cheap. And of course, eating a healthy diet could mean lower health care costs down the road, so maybe a healthy diet is a money-saver after all. In the meantime, though, I'm focused on our bottom line. read more