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Why is fairness of skin considered beautiful in India?

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The same goes with the fairness obsession in India. Now, in India people are obsessed with fairness and a fair skin is considered beautiful here. According to many experts, 'We have acquired this legacy from the British era. As our rulers were fair skinned, we also run after fair complexion,". read more

"Over the years many Indians have been programmed to equate fair skin with beauty, success and happiness. This craze for white skin has been aggressively marketed. In advertisements, it is always shown that in order to be successful, liked and approved by others, one needs to have fair skin," Chugh told IANS. read more

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