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Why is guacamole expensive?

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As an adult, I've learned one important lesson: When life gives you lemons, hand them back and politely ask for an avocado. read more

Avocados, the main ingredient in guacamole, are (relatively) expensive. Though the company says they are not worried about the supply of avocados in the short-term, they disclosed avocado supply as a risk in a recent filing 10-K filing. read more

Avocados are relatively expensive compared to most other produce. In addition, they bruise easily, even if it isn't readily apparent. Only when you pay top dollar do you actually get ripe avocados from a produce distributor. read more

Indeed, the Hass Avocado Board shows a jump in retail value from 93 cents per avocado in May to more than a dollar per avocado by mid-June, Eater points out. read more

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