Why is hand lettering so popular now?

I'm hardly an expert, but I'd say it's because people want their brand to appear authentic & original. Hand lettering is a nice retro touch to a logo or ad, and it shows that time and money was put into creating a brand identity. read more

It’s neat to see so much of someone in the way they write. As a person who loves words and art, hand lettering feels like my perfect happy place — a combo of the two! From traditional calligraphy to watercolor and standard pens, there are a lot of ways to get different effects in your lettering. read more