When you franchise it becomes harder to control quality. This does mean it is not feasible to build out to thousands of locations like McDonald's or other burger places do but you always know who's really running your local IN-N-OUT. Even Texas and Arizona have stores now. They are growing smart instead of growing fast. read more
High-quality, fresh ingredients, cheap prices, and a familiar menu. They don't try to be gimmicky, and that creates a strong sense of loyalty among consumers. read more
If milkshakes aren't your thing, Beyoncé showed us you can wash down your In-N-Out with champagne. read more