Why is it important to have good customer service?

Significance. Customer service is important to an organization because it is often the only contact a customer has with a company. Customers are vital to an organization. ... Consequently, when they have a question or product issue, they expect a company's customer service department to resolve their issues. read more

Why Customer Service Is Important. A lot of businesses just like yours are competing for customer dollars and customer loyalty. Chances are good that you’re investing in marketing and advertising efforts to bring consumers through your doors. The important part of customer service is in keeping the customers once you bring them in. read more

Related: How to Build a Relationship with Your Customer . 2. CUSTOMER SERVICE MATTERS MORE THAN PRICE. When studies and surveys have been completed, they continue to find that a large group of consumers say that customer service is much more important than price. To get the right experience, they are willing to pay more. read more