With a closely involved parent, KFC China might not have been free to pursue its homegrown strategy. But the chain was then a unit of PepsiCo, which took a hands-off approach—it was more concerned with beating Coca-Cola than with selling fried chicken. read more
Well I didn't know the full name for KFC is Kentucky Fried Chicken before. I'm a Chinese and KFC was popular even when I was a child. I loved it so much as a child but I never thought about the reason. read more
KFC, or Kentucky Fried Chicken, is now the biggest western fast food chain operating in China. With over 1200 franchises in the country already, KFC has overshadowed McDonalds in popularity and sales. read more