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Why is Kobe the most popular NBA player in China?

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Why Kobe Bryant reigns supreme as most popular NBA player in China – even though he retired last year – and Warriors are top team. New report by marketing firm reveals strengths of 'Mamba' brand on the mainland. PUBLISHED : Tuesday, 26 September, 2017, 3:04pm. read more

Kobe Bryant’s illustrious 20-year NBA career came to a close last year, but the Los Angeles Lakers legend continues to reign as the greatest of all time in China. And the stats back it up, according to a 2017 NBA Red Card report by Mailman, a digital sports marketing company in China. read more

“Basketball has never been more popular in China,” said NBA China chief David Shoemaker, who sat next to former NBA star Kobe Bryant during the announcement of China’s first NBA academy to be opened in Haikou, north Hainan. read more