Why Kobe Bryant reigns supreme as most popular NBA player in China – even though he retired last year – and Warriors are top team. New report by marketing firm reveals strengths of 'Mamba' brand on the mainland. PUBLISHED : Tuesday, 26 September, 2017, 3:04pm. read more
Kobe Bryant’s illustrious 20-year NBA career came to a close last year, but the Los Angeles Lakers legend continues to reign as the greatest of all time in China. And the stats back it up, according to a 2017 NBA Red Card report by Mailman, a digital sports marketing company in China. read more