Why is marketing principally about communication?

Marketing is the way a business tells the rest of the world who they are, what they are doing (and essentially selling), what's so great about their product/services, and keeping up the relationship with customers to keep them coming back. read more

Remove communication from marketing and you lose your job. Marketing is about creating the product for the people. So if you do not communicate with the people to create feedback and improve you can not give the people the product they want. read more

Marketing Communication: Marketing communication (MarCom) is a fundamental and complex part of a company's marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. Marketing communications is essentially a part of the marketing mix. read more

Marketing Communication: Marketing communication (MarCom) is a fundamental and complex part of a company's marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. read more