Looking at the spelling, one might guess that Nike rhymes with words like "bike", "like", or "mike", but this is not the case. It is pronounced in two syllables, rhyming instead with words like "crikey" or with a bit more full second vowel, almost like "my key". read more
The work nike has greek origin, and english only has 26 alphabets, which makes it very difficult to capture the nuances of pronunciation, for example, "to and go" look similar, but are pronounced differently. So, to capture the greek word corresponding to the sound "naiki", Nike was chosen. read more
Alternative pronunciations exist for some words from Latin and Greek, but not for Nike as far as I know. The "traditional English pronunciation of Latin" (and Greek) is also why the i in "Nike" is pronounced as an English "long i" (IPA /aɪ/). The i's in via and viva are sometimes pronounced the same way. read more