Why is Pepsi Cola cheaper than Coca-Cola?

In my local stores, big brand sodas are pretty much all the same price; there is no incentive for me to buy one over the other, price-wise. However, for most (if not all) of Pepsi's history, it has been trying to play catch-up with Coca-cola. read more

However, for most (if not all) of Pepsi’s history, it has been trying to play catch-up with Coca-cola. In the early days, Pepsi sold bigger bottles for the same price; and have tried all kinds of tricks to get their sales to keep up. read more

Coca-Cola Amatil Ltd., Australia’s largest listed beverage company, fell the most in 23 years after saying profit will drop 15 percent amid competition with Pepsi, as consumers look for alternatives to carbonated drinks. read more

I remeber back when ASDA used to stock a 2l bottle of Coca for £1 and Pepsi was also £1. Now Coca Cola stock a small bottle and charge more and Pepsi Cola still use the same 2l bottle for £1. I imagine it is more about the brand. Coca Cola is the most famous Cola in the world. read more