Why is popcorn so expensive in a movie theatre?

Why is food so expensive in theatres? : originally appeared on. read more

So they compensate by selling us exorbitantly priced popcorn and food and drinks ! i was so surprised but with my inexplicable craving for popcorn the minute I am in a movie theater multiplied by the number of people in the queues apparently addicted to movie popcorn like myself, no wonder it's a big revenue stream. read more

Research from Stanford GSB and the University of California, Santa Cruz suggests that there is a method to theaters' madness—and one that in fact benefits the viewing public. read more