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Why is radio important to the music industry?

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It's not an uncommon conception that radio is a medium in decline, and holds little relevance in the music industry today. read more

Because it is more often, than not, the first major means of exposure. Your music isn't going to go very far if you have a band that just plays in your hometown at a bar on weekends for $30 a week in tips. read more

But the tactics used by the music industry against Pandora were the really interesting part. It’s complicated. Before we go any further, a quick explanation of how the mind-bendingly complex world of music royalties actually work is required. Source: Future of Music Coalition. read more

Source: qz.com

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Further Research

Importance Of Radio
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Radio still plays key role for music industry
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