Why is Red Bull so successful?

It took three years of experimenting and hard work; but in 1987, Dietrich Mateschitz and Nina Avery gave the world wings with a new drink called Red Bull. Now Red Bull is a billion dollar business. So, what is the secret of their success? Read more to find out how this business took flight. from LegalZoom.com. read more

When Red Bull hit America, sales hit the roof, doubling every single year since. Last year, worldwide sales were $1 billion. The company hopes to expand into Asia next, starting with Japan. read more

Red Bull is a successful brand for several reasons (strong brand identity, visuals, messaging, etc.) but perhaps one of their strongest brand assets is their effective use of action sports + adventure to supplement creative advertising that sets them apart from the competition. read more

4: Red Bull’s youth driver’s program was so successful, they had to buy a second F1 team just to fit them in their rosters. In 2012, they won both Best Driver and Best Team. read more