I don't have any firm statistics to back this up, but my guess would relate to Subaru's excellent performance in inclement and cold weather. Subaru's big advantage is the@Subaru Symmetrical All-Wheel Drive | Subaru AWD. read more
Driving a Subaru allows you to enjoy the benefits of AWD without the (personal) stigma of owning a truck or SUV. Nobody will mistake you for a Republican when you drive an Outback. Subarus are popular in the other western states for the same reason. read more
Twenty years ago, Subaru battled Honda and Toyota — battles it had neither the products nor cost structure to win. So, it focused on all-wheel-drive, which kept it from following Saab, Suzuki and Isuzu into oblivion. "In the '90s, nobody would have been surprised if Subaru had gone out of business," Caldwell said. read more