Why is the makeup at Sephora so expensive?

Sephora only carries what they consider to be "high end" brands, therefore they come with a "high end" price. read more

One item might not break the bank, but the combined cost of everything you might find in a woman's makeup bag—foundation, blush, mascara, eye liner, eye shadow, and so on—quickly adds up. By one estimate, a woman in the US will spend an average of $15,000 on makeup in her lifetime. read more

Sephora is meant to be a "teaching store." Ask a knowledgable employee to do a "half face" on you. This is when they put makeup on one side of your face while teaching you how to apply everything, and then have you put the other side of your face together. read more