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Why is Tide laundry detergent a popular item to steal?

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Earlier this week, The Daily's M.L. Nestel wrote that Tide liquid laundry soap appears to have become a favorite target of shoplifters around the nation, who ... read more

Police say it’s simply because the Procter & Gamble detergent is the most popular and, with its Day-Glo orange logo, most recognizable of brands. George Cohen, spokesman for Philadelphia-based Checkpoint Systems, which produces alarms being tested on Tide in CVS stores, said: “Name brands are easier to resell. read more

Earlier this week, The Daily's M.L. Nestel wrote that Tide liquid laundry soap appears to have become a favorite target of shoplifters around the nation, who are jacking the product from store shelves in bulk, then selling it on the black market. read more

The proffered reasons behind the Tide crime wave were that laundry detergent is a household staple with a relatively high price ($10 to $20 a bottle) which is easily resold to consumers (or other stores), that it’s impossible to track, and that Tide is the most recognizable and popular of detergent brands. read more

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