Why isn't Bing as successful as Google?

Traditional advertising isn't going to put a dent in people's habits, even if Microsoft ran pro-Bing ads 24/7, but it would be almost a complete waste of time. read more

So, Bing isn't as successful because they continue to mis-understand branding, and also because they are obsessed with feature marketing, which doesn't govern the way people behave on the internet. read more

In response to your question, one of the reasons is that Google basically had a huge head start on search. Google started in 1999 with regards to search and Bing started 6 years later. read more

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